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Stay updated with our latest announcements and events.
17 posts

Victoria's Secret expands in Greece with a store at The Mall Athens
Following its successful debut in Thessaloniki, Victoria's Secret opens its second store in Greece and its first destination storefront in Athens, at The Mall Athens.
Victoria's Secret

A new market, a new opportunity for success: Greece
We are proud to announce the arrival of Victoria's Secret in a new market: the first Victoria's Secret store in Greece.
Victoria's Secret · Group

A new chapter for Victoria's Secret in Novi Sad, Serbia
We are very proud to announce the opening of the new Victoria's Secret store at BIG FASHION in Novi Sad, our third location in Serbia.
Victoria's Secret

A new Nespresso destination in Belgrade
Coffee lovers are welcome at the newest Nespresso location, on the ground floor of BEO Shopping Center.
Nespresso

A new way to enjoy Nespresso is here
The first Nespresso On The Go boutique in the Adria and Bulgaria region has opened in Galerija Mall, Belgrade.
Nespresso

A new market, a new milestone: Malta
The first Victoria's Secret store in Malta marks SF1 Group's entry into a new market.
Victoria's Secret · Group

A day full of flavour and celebration: opening Knez Mihailova
A daytime event marked the opening of the new-concept Nespresso boutique in Knez Mihailova, Belgrade.
Nespresso

New concept store opening in Delta City Belgrade
It all started here: in 2010 the first Pandora store opened in Delta City. The place where it all began now has a larger, more refined store.
Pandora · Group

New Victoria's Secret store in Košice, Slovakia
The third Victoria's Secret location in Slovakia has opened in Košice.
Victoria's Secret

Opening Victoria's Secret in Supernova Ljubljana, Slovenia
Two milestones of Q4 2025: the first Victoria's Secret store in Slovenia, at Supernova Ljubljana Rudnik, and a new store at Aupark in Bratislava.
Victoria's Secret · Group

Welcome to BRANKOV Business Center
A new modern office building in the centre of Belgrade: an innovative approach, sustainability, a healthier working environment and a view over the city.
SF1 Properties

First Victoria's Secret store opened in Serbia
Victoria's Secret entered the Serbian market with its debut store at UŠĆE Shopping Center in Belgrade.
Victoria's Secret · Group

Opening of a new Pandora store in Marrakesh, Morocco
The seventh Pandora store in Morocco, in the M Avenue shopping centre, is the first EVOKE concept store in the country.
Pandora
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SF1 Properties
SF1 Group presents SF1 Properties: premium office space in Belgrade and premium advertising positions.
SF1 Properties · Group
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SF1 Group presents SF1 Properties.
Sophisticated style and outstanding quality are the backbone of our offer of office space in Belgrade. In addition to premium product brands, there is now a premium office rental service as well as premium advertising positions.
Come and visit us: www.sf1properties.com.

Exciting news from Nespresso: our fifth boutique opens in Ljubljana
A Nespresso Pavilion in the Supernova Shopping Center in Ljubljana: the fifth boutique opened this year, after Bulgaria, Croatia and Serbia.
Nespresso
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We are proud to announce the opening of our newest Nespresso Pavilion, in the Supernova Shopping Center in the heart of Ljubljana. It is the fifth boutique in our growing network this year, after successful openings in Bulgaria, Croatia and Serbia, and this one is special.
The pavilion concept is among the first of its kind, blending cutting-edge design, sustainability and an elevated coffee experience. It is more than a boutique: a place where coffee lovers can explore Nespresso tastings and machines, and take a closer look at our recycling initiatives.
A huge thank you to everyone who made this possible. If you are in Ljubljana, stop by Supernova and discover your next favourite blend, the Nespresso way.

Welcoming Varna to the Nespresso family
The world's first rounded pavilion boutique has opened in Grand Mall Varna, Bulgaria.
Nespresso
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We are delighted to announce the opening of our brand-new Nespresso boutique in Varna, Bulgaria. It is a special moment for us: the world's first rounded pavilion boutique, designed to offer a unique and immersive coffee experience in the heart of the city.
This year has been one of incredible growth. We have already opened new boutiques in Sofia and Zagreb, and now we expand to Varna to share our coffee experience with more people.
A huge thank you to everyone who played a role in making this happen. We look forward to welcoming you to the new boutique, where you can explore our premium coffee blends, enjoy an exclusive tasting and discover the latest Nespresso machines and accessories.
Grand Mall Varna, ul. Andrey Saharov 2, 9000 Varna, Bulgaria.

Four new stores. A strong end to the year.
Four new Pandora locations opened in Saudi Arabia: Westfield Dammam, Jouri Mall in Taif, Nakheel Mall in Riyadh and Park Avenue Mall.
Pandora
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We are ending the year with the opening of four new locations in the Saudi Arabian market. Our latest stores are now open at Westfield Dammam, Jouri Mall in Taif, Nakheel Mall in Riyadh and Park Avenue Mall.
This is a major step forward in expanding our physical store network, introducing new store concepts and strengthening our presence in key locations.
A big recognition to the teams and partners who made this momentum possible. Opening four stores one after another is no small achievement, and it is exciting to see the vision becoming reality.
Onward and upward as we continue building what comes next.
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