
A new Nespresso destination in Belgrade
Coffee lovers are welcome at the newest Nespresso location, on the ground floor of BEO Shopping Center.
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Nespresso · coffee
Since 1986 Nespresso has continuously redefined the way we enjoy coffee. With SF1 Group since 2014, in four markets.
Nespresso is a global pioneer of premium-quality coffee, recognised for its consistency of taste and the precisely designed extraction in every cup. Since 1986 Nespresso has continuously redefined the way we enjoy coffee through ongoing innovation and a commitment to excellence.
At the heart of the brand lies the Nespresso system: a carefully designed interaction between original aluminium capsules and coffee machines, created to ensure superior and consistent quality in every preparation. The capsules are produced and filled in state-of-the-art centres in Switzerland, while the coffee beans are selected from terroirs around the world, bringing richness of aroma, character and authenticity to every blend.
The system goes beyond the coffee itself. Innovative machines combine modern design, advanced technology and intuitive features to deliver perfect results every time, just like the best baristas. A wide range of accessories, sweet treats and personalised services further enrich the experience.
A special part of the offer is the Vertuo system, which brings a new dimension to coffee preparation. Thanks to its Centrifusion technology, Vertuo prepares different coffee styles, from short espresso shots to large cups, with a rich crema and full flavour at the touch of a button. Each capsule is coded so that the machine automatically adjusts the brewing parameters.
Nespresso is committed to sustainability through its aluminium capsule recycling programme, which enables reuse without compromising the quality of the material. Used capsules are collected and recycled, and the coffee grounds are reused as natural fertiliser.
By combining premium blends, innovative technology and care for the environment, with attention to every detail, Nespresso continues to set standards in the world of coffee.
Nespresso at SF1 Group
As the exclusive distributor of the brand through SF1 Coffee companies, the group is present in Serbia, Croatia, Slovenia and Bulgaria. The Nespresso experience is available through a network of Boutique and Nano Boutique locations, the online store in each market and the wholesale partners.
The formats keep evolving: the world's first rounded pavilion boutique opened in Varna, a Nespresso Pavilion in Ljubljana, a new-concept boutique in Knez Mihailova, and in 2026 the first Nespresso On The Go boutique in the Adria and Bulgaria region, in Galerija, Belgrade.

By the numbers
Stores by country
Counted from the store locator. Open a country to see the addresses.
Boutique, Nano Boutique and On The Go formats in all four Nespresso markets of the group.
Online
The official online stores run by SF1 Group in each market.
Opens the shop in a new tab.
In pictures
Latest news
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Seventeen boutiques in four countries, and the official online store in each market.