Victoria's Secret expands in Greece with a store at The Mall Athens
Following its successful debut in Thessaloniki, Victoria's Secret opens its second store in Greece and its first destination storefront in Athens, at The Mall Athens.
Read the storyOur brands
We bring the world's most prestigious brands to Southeast Europe
Since 2008 SF1 Group has established itself as the premier luxury distributor in Southeast Europe, offering retail and lifestyle experiences across the region. Three brands, each with its own identity, developed through the group's stores, online shops and wholesale partners.
Our brands
Three global brands, one regional platform
Each brand carries its own story and heritage. SF1 Group develops them through its own retail network, wholesale partnerships and online stores.
Pandora
A story about you · Jewellery stores and online shops
Every woman has unforgettable moments she wants to cherish, a sense of femininity and individuality she wishes to express, and a personal story waiting to be told. This simple truth became the inspiration behind one of the world's most renowned jewellery brands.
Enter the house
Nespresso
What else? · Boutiques, coffee and machines
Perfect coffee is never a coincidence. Nespresso pushes boundaries at every stage of the value chain, from bean to cup, with one clear purpose: an exceptional coffee experience that delivers pure enjoyment.
Enter the house
Victoria's Secret
Just for you · Lingerie and beauty stores
The world's leading specialty retailer of lingerie: modern, fashion-inspired collections of bras, panties and intimate apparel, sleepwear and loungewear, and award-winning prestige fragrances and body care.
Enter the house
At a glance
The three brands in figures
| Brand | With SF1 Group since | Markets | Stores | Online stores | Employees |
|---|---|---|---|---|---|
| Pandora | 2010 | 12 | 95 | 11 | 470+ |
| Nespresso | 2014 | 4 | 17 | 4 | 160+ |
| Victoria's Secret | 2024 | 6 | 10 | 6 | 220+ |
Pandora also works with 52 wholesale partners, Nespresso with more than 260.
Stores by brand and country
Where the stores are
Counted from the store locator. Click a figure to open the locator with that brand and country selected.
Brand partnership
Interested in bringing your brand to Southeast Europe?
Partner with SF1 Group for strategic retail excellence: an own retail network, established omnichannel platforms, wholesale partnerships and teams with deep local market knowledge in 17 markets.
Tell us about the brand, the markets you have in mind and your role, and we come back to you.
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Every store of the three brands, by brand and country, with a map.