Victoria's Secret expands in Greece with a store at The Mall Athens
Following its successful debut in Thessaloniki, Victoria's Secret opens its second store in Greece and its first destination storefront in Athens, at The Mall Athens.
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SF1 Group
We connect global brands with consumers across 17 markets
Pandora · Nespresso · Victoria's Secret
The house
Created with the vision of sharing a passion for products of exceptional quality, SF1 Group brings together and nurtures a portfolio of outstanding, globally recognised brands. Each carries its own story, worth telling, and a heritage worth preserving.
Our brands
Three global brands, one regional platform
Each brand carries its own story and heritage. SF1 Group develops them through its own retail network, wholesale partnerships and online stores.
Pandora
A story about you · Jewellery stores and online shops
Every woman has unforgettable moments she wants to cherish, a sense of femininity and individuality she wishes to express, and a personal story waiting to be told. This simple truth became the inspiration behind one of the world's most renowned jewellery brands.
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Nespresso
What else? · Boutiques, coffee and machines
Perfect coffee is never a coincidence. Nespresso pushes boundaries at every stage of the value chain, from bean to cup, with one clear purpose: an exceptional coffee experience that delivers pure enjoyment.
Enter the house
Victoria's Secret
Just for you · Lingerie and beauty stores
The world's leading specialty retailer of lingerie: modern, fashion-inspired collections of bras, panties and intimate apparel, sleepwear and loungewear, and award-winning prestige fragrances and body care.
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By the numbers
SF1 Group in figures
- 30Years of experience
- 3Global brands
- 17Markets
- 122Stores
- 21Online stores
- 830+Employees
Where we shine
Stores in 14 countries
We have offices and teams across several international regions. The store locator lists every Pandora, Nespresso and Victoria's Secret store of the group, by brand and country.
SF1 Properties
Office space in the heart of Belgrade
Beyond the brands, the group lets office and retail space in buildings it owns in central Belgrade: BRANKOV Business Center at the corner of Brankova and Carice Milice, NUŠIĆEVA Business Center near Republic Square, and the building at Knez Mihailova 22 in the pedestrian zone.
The busiest out-of-home positions in downtown Belgrade are available for LED billboard advertising.
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