Pandora · jewellery

Pandora

Founded in 1982 and headquartered in Copenhagen, Denmark. With SF1 Group since 2010, in 12 markets.

Find a Pandora storeShop online

Pandora is the world's largest jewellery brand, specialising in the design, crafting and distribution of affordable luxury jewellery made from high-quality materials. Each piece is created to inspire personal expression, enabling people to tell their stories, celebrate meaningful moments and express their passions through jewellery.

At the heart of the brand lies the idea that jewellery carries a personal meaning. From celebrating love and friendship to marking important milestones, Pandora creates pieces that become part of the wearer's story. Its iconic charms and bracelets offer endless opportunities for personalisation, so that each collection can grow and evolve with new memories, experiences and aspirations.

Beyond its signature charms, Pandora offers a wide range of rings, earrings, necklaces, pendants and bracelets, bringing together timeless elegance and contemporary design. From subtle everyday pieces to expressive statement jewellery, the assortment invites customers to explore different styles, combine their favourite designs and create a look that feels uniquely their own.

Blending traditional craftsmanship with modern technology, Pandora brings careful attention to every detail, from the design and the selection of materials to the finishing of each piece. Distinctive forms, delicate details and versatile designs reflect the brand's commitment to jewellery that is both beautiful and meaningful.

Gifting is an essential part of the Pandora experience. Whether chosen to celebrate a special occasion, express appreciation or simply bring joy to someone's day, each piece offers a thoughtful way to turn emotions into a lasting keepsake.

Pandora at SF1 Group

Twelve markets, from Serbia to Saudi Arabia

SF1 Group proudly develops the Pandora brand across 12 markets, ensuring consistently exceptional consumer experiences and the highest standards of operational excellence. Through its retail network and online stores, the group brings Pandora's world of jewellery closer to customers, combining inspiring collections with attentive service and a welcoming shopping experience.

The group presents the brand in Serbia, Croatia, Slovenia, North Macedonia, Bosnia and Herzegovina, Kosovo, Montenegro, Albania, Moldova, Malta, Morocco and the Kingdom of Saudi Arabia. The first store opened in Delta City, Belgrade, in 2010; today there are more than 100.

Find a Pandora store

Inside the Pandora concept store in Delta City, Belgrade

By the numbers

Pandora — In SF1 Group

  • 2010Joined SF1 Group
  • 12Markets
  • 95Stores
  • 11Online stores
  • 52Wholesale partners
  • 470+Employees

Stores by country

Pandora stores by country

Counted from the store locator. Open a country to see the addresses.

All stores of this brand

SF1 Group presents Pandora in 12 markets; the locator lists stores in 11 of them. For Albania, ask us.

  1. Croatia18
  2. Serbia17
  3. Saudi Arabia15
  4. Slovenia13
  5. Bosnia and Herzegovina10
  6. Morocco7
  7. North Macedonia5
  8. Kosovo4
  9. Malta3
  10. Moldova2
  11. Montenegro1

In pictures

Pandora stores and jewellery

The Pandora store in Delta City, Belgrade, where the first store opened in 2010
The Pandora store in Delta City, Belgrade, where the first store opened in 2010
A Pandora store front with festive decoration
A Pandora store front with festive decoration
A Pandora display
A Pandora display
Pandora jewellery: bracelets and a necklace
Pandora jewellery: bracelets and a necklace
A Pandora gift
A Pandora gift
Inside the reimagined Delta City concept store
Inside the reimagined Delta City concept store

Pandora near you

Ninety-five stores in eleven countries, and the official online shop in every market.

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