Victoria's Secret expands in Greece with a store at The Mall Athens
Following its successful debut in Thessaloniki, Victoria's Secret opens its second store in Greece and its first destination storefront in Athens, at The Mall Athens.
Read the story· Victoria's Secret · Group
First Victoria's Secret store opened in Serbia
Victoria's Secret entered the Serbian market with its debut store at UŠĆE Shopping Center in Belgrade.
We are proud to announce a new chapter in SF1 Group's international expansion: after a successful recent opening in Slovakia, we now celebrate our latest milestone in Belgrade, Serbia.
Victoria's Secret has officially entered the Serbian market with its debut location at UŠĆE Shopping Center in Belgrade, a significant new market entry for the brand.
The launch presented the latest collections, a fresh and elevated introduction to the essence of Victoria's Secret.
On 14 May we hosted an exclusive pre-opening event with leading media representatives and top fashion and lifestyle creators, setting the tone for an unforgettable brand introduction. On 15 May we welcomed our first customers into a premium, carefully curated space designed to deliver the full Victoria's Secret experience.
We thank our incredible team and our trusted partners for bringing this vision to life. We are excited for what is to come in Belgrade and beyond.
You are invited to visit us at UŠĆE Shopping Center and experience the world of Victoria's Secret first-hand.