Victoria's Secret expands in Greece with a store at The Mall Athens
Following its successful debut in Thessaloniki, Victoria's Secret opens its second store in Greece and its first destination storefront in Athens, at The Mall Athens.
Read the story· Victoria's Secret · Group
Opening Victoria's Secret in Supernova Ljubljana, Slovenia
Two milestones of Q4 2025: the first Victoria's Secret store in Slovenia, at Supernova Ljubljana Rudnik, and a new store at Aupark in Bratislava.
A look back at two exciting milestones of our regional expansion in the fourth quarter of 2025.
SF1 Group has expanded the Victoria's Secret presence across Central Europe: it entered the Slovenian market with the first-ever Victoria's Secret store in Slovenia, at Supernova Ljubljana Rudnik, and at the same time strengthened its footprint in Slovakia with a new store at Aupark Shopping Center in Bratislava.
Both stores offer a premium, carefully curated retail experience with the latest Victoria's Secret collections in lingerie, sleepwear, athleisure, fragrances and body care.
A big thank you to everyone who contributed to these openings. We are excited to welcome customers in both markets and to keep growing the brand across the region.
