Privacy policy

1. Data controller

SF1 Group d.o.o., Kralja Aleksandra 12/III/57, 21000 Novi Sad, Serbia. Tax ID 115438785, company registration number 22158040. E-mail: info@sf1group.com.

2. Data we collect

When you send the contact form or the office-space enquiry we receive what you put in it: first and last name, company, e-mail address, phone number, the topic or building you chose, the space and date you entered, and the content of your message.

3. Purpose of processing

Responding to enquiries, business communication, and providing information about our brands, stores and services.

4. Legal basis

Processing is based on the user's consent and on our legitimate interest in conducting business communication.

5. How the forms work

What you send through the forms on this site reaches us by e-mail through a form-delivery service (Web3Forms) on the network of our hosting provider (Cloudflare, Inc.). Both process the data on our behalf, only to deliver it to us.

6. Google Maps

This website uses Google Maps to display locations, on the contact page and in the store locator. A map loads only when you press the button that asks for it; until then nothing is sent to Google. When a map is loaded, or when you open a location in Google Maps, Google may collect technical data in accordance with its own privacy policy.

7. AI assistant

Ask SF1 and the "describe your request" boxes on the contact and SF1 Properties pages use artificial intelligence. What you type there is sent through a function of this website to an AI service provider, which generates the answer and processes the text in accordance with its own privacy policy. This website does not store your questions or the answers, and the conversation disappears when you leave the page.

Please do not type personal data you do not want to share into the assistant. The "describe your request" tool only fills in the form on the page: nothing reaches us until you check the form and press its button. AI answers are informative; store details may change, so please confirm with the store.

8. Cookies and third parties

This website sets no cookies of its own and uses no advertising network or analytics that follows you between sites. The videos are hosted on this site. Links to the online shops of the brands, to LinkedIn and to the SF1 Properties website lead to sites with their own privacy policies.

9. How long we keep it

Enquiries are kept for as long as needed to answer them and to follow up on the business relationship they concern; records of a contract are kept as long as the law requires.

10. Your rights

You have the right of access to your personal data, the right to rectification or deletion, the right to withdraw consent and the right to object to processing. Write to info@sf1group.com.

11. Contact

info@sf1group.com. Last updated: 15 November 2026, adapted for this website.