
Victoria's Secret expands in Greece with a store at The Mall Athens
Following its successful debut in Thessaloniki, Victoria's Secret opens its second store in Greece and its first destination storefront in Athens, at The Mall Athens.
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Victoria's Secret · lingerie and beauty

The global leader in intimate apparel and a timeless icon of sexy, glamorous, affordable luxury. With SF1 Group since 2024, in six markets.
Victoria's Secret is the global leader in intimate apparel and a timeless icon of sexy, glamorous, affordable luxury: iconic bras, panties and lingerie, sleepwear and loungewear, alongside award-winning prestige fragrances and body care products. Victoria's Secret is also home to the world's largest team of bra-fit experts, and the brand remains committed to inspiring women around the world.
Victoria's Secret stores feature a contemporary and functional retail concept designed for easy navigation and an enjoyable shopping experience. The assortment includes the brand's most beloved collections, from iconic bras and panties to lingerie, activewear, sleepwear and accessories, and the popular beauty line of fragrances, mists and body care products.
A special part of the offer is the professional bra-fitting consultation, available to all customers free of charge and without prior appointment.
Within the beauty assortment, the best-selling Bombshell Eau de Parfum stands out, recognised for its fresh notes of Brazilian purple passion fruit and creamy Madagascan orchid, with peony as the central signature of the Bombshell collection.
Victoria's Secret at SF1 Group
SF1 Group represents Victoria's Secret in six markets: Greece, Cyprus, Malta, Slovenia, Slovakia and Serbia.
The first store in Serbia opened at UŠĆE Shopping Center in Belgrade in May 2025, after the opening in Slovakia; the first store in Slovenia followed at Supernova Ljubljana Rudnik, with Aupark in Bratislava, then Košice, the third Slovak location, and the first store in Malta in 2026.
In October 2026 the third store in Serbia opened at BIG FASHION in Novi Sad, and the brand entered Greece: first at Mediterranean Cosmos in Thessaloniki, then at The Mall Athens.

By the numbers
Stores by country
Counted from the store locator. Open a country to see the addresses.
SF1 Group represents Victoria's Secret in six markets. The locator lists the stores in Serbia, Slovakia, Greece, Slovenia and Malta; for Cyprus, shop online or ask us.
Online
The official online stores run by SF1 Group in each market.
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Ten stores in five countries, and the official online shop in every market.