
A new market, a new opportunity for success: Greece
We are proud to announce the arrival of Victoria's Secret in a new market: the first Victoria's Secret store in Greece.
Read the story· Victoria's Secret
Following its successful debut in Thessaloniki, Victoria's Secret opens its second store in Greece and its first destination storefront in Athens, at The Mall Athens.

Victoria's Secret continues to grow its retail presence in Greece with the official opening of its first store in Athens, at The Mall Athens.
Following our recent opening in Thessaloniki, this is the brand's second storefront in the country. The response on opening day was fantastic, with customers queuing throughout the day to discover the new space and explore our latest lingerie, sleepwear and beauty collections.
A big thank you to our dedicated teams and operational partners for their hard work and commitment, and to everyone who joined us for the opening. We are proud of what we have achieved together and excited for what is ahead as we continue to expand across the region.